Problem The channel treats all 16.8M subscribers the same. The 78.8% ghost subscribers need entirely different reactivation vs the 5.2% core — one email/community strategy won't work for both.
ML Solution K-Means clustering on viewer behaviour signals (watch %, comment frequency, share rate, device type, watch time). Produces 4–6 distinct segments: Power Fans, Finance Seekers, Casual Browsers, Ghost Subs. Each gets a tailored content/CTA strategy.
+35%
community activation rate